Icon

Performance Sun Protection

ICON From Head-To-Toe

What started as a shirt program and the product that launched the brand, has become the ultimate hot weather fishing kit with head-to-toe coverage, in peak performance fabrics.

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The Shirt that started it all

Tested and perfected for over 10 years on the water. The sun is not your friend—sweat in the eyes, a scorched neck, and a battle over the last icy Modelo, doesn’t add up to a great day on the water. Avoid the sun's perils, and stay out longer with our best-selling performance top.

I.C.E. COOLING TECHNOLOGY

This incredible fiber-technology reacts to sweat by producing an endothermic reaction to lower body temperature.

UPF 50+ SUN PROTECTION

Designed to protect you from the sun and keep you out on the water longer.

INCREASED RANGE OF MOTION

The raglan sleeve cut provides full range of motion to eliminate pulls and bunching while casting all day.

MESH HOOD, BACK, AND SIDES

The upgraded Icon hoodie now features a full back panel of moisture-wicking mesh that enhances breathability and shortens dry time.

ANTIMICROBIAL TREATMENT

With our best-in-class microbial treatment, you can keep you from smelling like your catch when you dock up at the local watering hole for a post trip celebratory brew.

About the Collection

THE NEW ICON PANT

The NEW Icon Pro Pants are the perfect complement to our signature top. We love this 4-way stretch nylon pant for one key reason - long wear durability. Built and tested in partnership with our Pros and Captains who pay their bills on a boat, the feature set is dialed in for ultimate versatility. Lightweight ... breathable ... quick dry ... 50+ UPF protection .... add in DWR coating to shed spray and light rain, stain resistant treatment, ankle cinch for custom fit, and a built-in reinforced plier pocket and you have the ultimate pant for fishing hard.

Shop Mens

Complete the system for on the water performance

The new Icon Pro Pant is quickly becoming our favorite pant for long days of hard fishing. Built with input from our pro anglers and captains, these lightweight nylon pants check all the boxes.

4 WAY STRETCH NYLON

Our four way stretch material adds, mobility and durability without adding weight.

MULTI-LAYERED POCKETS

Intentional pocketing, designed for the angler. Including a tear resistant plier pocket.

STAIN RESIST TREATMENT

Keeps your pants looking good trip after trip.

DWR COATING

Sheds the inevitable spray that comes with fishing hard.

Shop the Collection

Womens Icon Performance Hoodie $99.00
Lavender
White
Neon Coral
Naval Academy
Harbor Mist
Available in 5 colors
4.9
Womens Icon Performance Hoodie $99.00
Lavender
White
Neon Coral
Naval Academy
Harbor Mist
Available in 5 colors
4.9
Womens Icon Performance Hoodie $99.00
Lavender
White
Neon Coral
Naval Academy
Harbor Mist
Available in 5 colors
4.9
Womens Icon Performance Hoodie $99.00
Lavender
White
Neon Coral
Naval Academy
Harbor Mist
Available in 5 colors
4.9
Womens Icon Performance Hoodie $99.00
Lavender
White
Neon Coral
Naval Academy
Harbor Mist
Available in 5 colors
4.9
Women's Icon Performance 1/4 Zip $108.00
Sea Spray Harbor Mist
Sea Spray Ice Water
Available in 2 colors
4.7
Women's Icon Performance 1/4 Zip $108.00
Sea Spray Harbor Mist
Sea Spray Ice Water
Available in 2 colors
4.7
TESTIMONIALS